As soon as you saw the above Subject you knew of whom I was speaking...Or did you?
You say you don’t have a clue. Okay, I’ll tell you but, as soon as I tell you, you are going to say, “Of course, I should have known!”
It’s the Progressive Insurance Motorcycle Guy in Their Motorcycle Insurance Commercials
Motaur
This guy and these commercials Do Not Make Any Sense! There are so many unanswered questions that I don’t know where to begin...
Ø What the heck is he?
Ø Is he a motorcycle?
Ø Is he a guy?
Ø Was he born that way or was a curse put on him by an Allstate Frog?
Ø How does he empty his bladder?
Ø Does he have a bladder?
Ø Does he fall over when he stops rolling?
Ø Actually we have seen him not rolling and he does not fall over but why does he not fall over?
Ø Does he fall over when he goes to sleep?
Ø If he falls asleep and he does fall over, does he wake up because he fell over?
Ø Does he sleep?
Ø If he ever does fall over, how does he get up?
Ø Why do we never see Motorcycle Gals?
Ø If there are, in fact, no Motorcycles Gals, does this mean he is the last of his breed, if he is a breed?
Hold on a minute. One of these commercials showed Motorcycle Guy high on a bluff and he was watching hundreds of his breed rolling across the valley below him.
I got so agitated about all of this confusion and uncertainty I put on my Potted Plant Outfit and slithered my way into the palatial offices of Horace Progressive the owner of Progressive Insurance. He seemed a bit uneasy when he saw this Potted Plant standing in front of his desk but after I climbed out of my Outfit and he could see I was a regular person (or am I?) he settled down and became quite accommodating to my inquiries.
I asked him all of the questions I pecked out above (and a few more) and to every one of them he gave the same reply, “You know. I never thought of that”.
Finally, at seeing I was not getting anywhere, I asked my last question...
Why Would a Motorcycle Owner Want to Buy Insurance from Progressive Because of These Foolish Commercials?
A look of anguish came over his face and he actually started to weep as he said, “You know. I never thought of that either”.
I began to feel sorry for him so I put on my Potted Plant Outfit and slithered out of his Palatial Office with all of my Unanswered Questions still Unanswered.
Would I kid u?
Smartfella
Lagniappe:
This from
The Motaur ads are ridiculous, yes, but we’ll see many more commercials like this for as long as brands and agencies focus on creative contrivances over connecting authentically with their audiences and communicating reasons to buy.
