Monday, August 04, 2014

Salesmanship Is Simply Convincing The Buyer That He Needs What You Are Selling Or He Will Buy What You Are Selling

There is heavy advertising on my local radio stations about land available for sale in North Georgia. The frantic pitchman keeps saying you can see three states from these prime parcels of land.

I Googled It. I Binged It. I DuckDuckGoed It. I even went to the Public Library and demanded that they go back into their archives and bring me out an Encyclopedia and I Encyclopediaed It. (First I had to explain to the Librarian what an Encyclopedia was.) As a result of all this Herculean Effort on my part, I can unequivocally state that...

3 States From Up High Looks Exactly Like 1 State From Up High

I wonder if this kind on Sales Foolishness really works. Do buyers really say, “I’m going to borrow a lot of money, jeopardize my children’s education and my future retirement to buy this land because I can see 3 states from it! I’ll take you up there tomorrow and you will be able to see all 3 states for yourself. It is a beautiful sight to behold. It’s a lot better than 1 state!” Surprised smile

I’m like that kid in The Sixth Sense. He said, “I see dead people”. In my case, I see nonsense.

Would I kid u?

Smartfella

(244)

Lagniappe: To quote Tertullian... “Credo quia absurdum”, I believe it because it is absurd.