Don’t know why you just bought what you bought? That’s because you may have lost control of your power to make shopping decisions. Why is that? How did that happen? It’s because you have fallen victim to…
Neuromarketing Techniques (Did I just hear you say, "Huh?")
An article in The Wall Street Journal informs me that the good people who bring you Campbell’s Soup have been conspiring against you…
- They have concluded a two year effort to figure how to get you to buy more soup.
- They are going to help you connect on a deeper level with their soups through the design of their soup can labels.
- Their research has been studying microscopic changes in skin moisture, heart rate, depth and pace of breathing, posture and other biometrics that happen when a shopper makes eye contact with different soup can labels.
- They now better understand how near-instant brain and body responses relate to how people generate meaning from new label information presented to them.
- They now better understand the neurological and bodily responses to an ad rather than how people thought they had reacted to that ad.
- They understand how you are emotionally engaged with their soup can presentation.
Yes, dear reader, you just may find your shopping cart full of many varied varieties of Campbell Soups and you will have no idea how those cans got into your now overflowing basket.
It seems the days of some soup guys going out to lunch and scribbling a new label on a paper napkin have come to an end.
I hope they have not paid so much attention to the design of their soup can labels that they forget the Dog Food Convention…
- The General Sales Manager stands up before his entire national sales force.
- He proceeds to get them all revved up with a series of cadenced questions…
o “Who has the best dog food marketing program in the dog food industry?”
o The response is, “We do!”
o “Who has the most attractive dog food can and labeling in dog food industry?”
o The response is, “We do!”
o Who spends the most money on advertising in the dog food industry?”
o The response is, “We do!” - Having laid his trap, he gets real serious and angry and he shouts at his sales force, “Then why in the hell are we last in sales in the industry?”
- An old time dog food salesman in the front row replies, “Cuz the dogs don’t like the dog food.”
Would I kid u?”
