Hundreds of thousands of times a day companies seeking to make what they make and sell better ask for input so they can Sell More, Satisfy More and Make More Money.
Here are three of the ways this is done...
Ø Hiring Mystery Shoppers to go into their retail outlets and actually experience how customers are treated on any given day.
Ø Sending out Surveys to their customers to find out the truth about what the customers think about their product and what they experience when they try and buy their product and/or how their product functions after the customer actually tries to use it in the real world.
Ø The Food Industry prints a link to a Satisfaction Survey on the back of Sales Receipts. In return for participation in the survey, the customer is offered a reward like 2 pieces of chicken and a biscuit, a food item, etc.
Notice the keys kinds of information the seller is trying to obtain in order to ensure future success...
Ø Actual purchase experiences.
Ø Does their product fulfill the needs of the buyer?
Ø Does their product taste good?
Ø Will the customer come back again for more of the same?
Ø Is their product being kept fresh up until the point where it is actually purchased?
All of this effort on the seller’s part implies a promise along these lines...
We commit to you that we will use the feedback you give us to improve our product in order to obtain you future purchases of what we have to sell to you. In other words...If You Tell Us What We Did Wrong, We Will Make It Right or If You Tell Us What We Did Right, We Will Continue To Do It Right.
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The Noticer (me) has surfaced. I have laying on my computer desk an actual sales receipt from one of the largest fast food companies we have today. On the reverse side of their sales receipt is a wrongheaded thinking offer from them to me.
It simply says...”Rate us HIGHLY SATISFIED and Receive ONE FREE ITEM of equal or lesser value with purchase”.
You know I am never at a loss for words but when I first saw this, all I could think was, “Huh!?” (Yes that’s both an Exclamation Point and a Question Mark.)
This “survey” implies promises along these lines...
Ø We don’t want to know our weaknesses.
Ø We don’t want to know what we have to do to improve.
Ø We don’t care if you like us.
Ø We don’t care if you like what we have to sell.
Ø Next time you come in, we promise we will have the same warts on our food and our customer service.
Ø We don’t care if you are satisfied.
This is the bottom so here is the bottom line...
We Really Don’t Care If Mikey Likes Us Or Not!
https://www.youtube.com/watch?v=CLQ0LZSnJFE
Grown Up Mikey...
Would I kid u?
Smartfella
