The Demise Of The 30 Second Commercial

It seems like only yesterday that the 30 Second TV Commercial was always there in front of us. We may not have always paid that much attention to it but it was there bringing us information about things we might want to buy, whether we needed to buy those things or not.

All of a sudden they were gone but Fella is here to tell you they that they are not gone. Did you just say, “Fella, did it again. Again he confused us again”.

OK, I get your drift and, even though I promised in the past not to confuse you in the future, I am apologizing to you in the present and admitting I will probably confuse you in the future but, as in the past, I will always do my best to unconfuse you.

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The 30 Second TV Commercial is still seen by us every day as we watch TV but now they only lasts 10 seconds. This, of course, all came about because the TV Networks had raised the cost of their 30 Second TV Commercial so high that the advertisers could no longer afford to pay to run the 30 Second TV Commercials, so they cut them down to 10 Seconds.

Now you are thinking that Fella has lost it (again) because you are thinking, if it is a 10 Second TV Commercial how can it be a 30 Second TV Commercial?

I’m ready for you thinking. It is still a 30 Second TV Commercial because, even though it only lasts 10 seconds, it has all the words you would have heard if the 30 Second, but now 10 Second TV Commercial, had still been a 30 Second TV Commercial.

This, My Dear Reader, is why you often say after you listen to 10 Second TV Commercial things like this...

Ø What did he just say?

Ø Hazel, (provided your wife, partner or significant other is Named Hazel) did you get that?

Ø I’m not sure what the name of the product he was just selling to me was.

Ø Did the announcer mention the name of the product he was selling?

Ø I’m sorry but my ears just don’t hear that fast!

I am sorry to tell you that it’s going to get worse. That will happen when the Networks start charging as much for a 10 Second TV Commercial as they used to charge for a 30 Second TV Commercial and the advertisers respond by stopping the buying 10 Second TV Commercials and start buying 5 Second TV Commercials.

When that happens, the Late Paul Harvey is going to come into my Computer Cave and say to me, “Fella, I would like to introduce you to a late friend of mine. Sergeant Shultz, meet Fella?”

And Sergeant Shultz will say, “Now I really know nothing!”

Would I kid u?

Smartfella