I have noticing for awhile now an advertising idiosyncrasy that is fascinating (to me anyway).
It rivals the assault on our intelligence of a couple of years ago when every other commercial on television had talking animals telling us what to do about everything you could imagine.
This one involves the use of a single word… "deserve".
Advertisers have started to play with out minds by telling us that we are absolutely entitled to their product...
Mattresses -- “You deserve a great night’s sleep.”
Father’s Day -- “The best dad deserves the best steak.”
Travel -- “You deserve a trip to Las Vegas.”
Taxes -- “Your taxes should be raised because other people deserve your money.”
Clothing -- “You deserve an overpriced shirt with our company’s name on it.”
I sure hope that, after we acquire all the things we deserve, we can afford to pay for all the things to which we are entitled.
OK, I admit I made up the Taxes and Clothing examples above ... Or did I?
Would I kid u?
