My Father was a hard-working owner of a grocery store in an era when neighborhood grocery stores were all over the place.
The late Howard Cosell (Google him) and my late Father are visiting with me today and Howard surprised me by saying to me, "Fella, don't hold back. Tell your Father like it is". I have always listened to Howard so before I knew what I was saying I said,
“Let’s face it, Daddy, you were not a good businessman. You did know how to
price your goods. You just didn’t understand how to make a profit”.
I saw immediately that this straight talk was hurtful to hard working
him but it was true. Simply
stated, my Daddy's pricing of his groceries as low as he had kept his family from becoming
wealthy!
Did I just hear several of My Dear Readers shout at me, “What
are you talking about, Fella? Where is your proof that your Father priced his
groceries too low?”
Ok, I’ll prove it and it will only take 5 bullet points…
- At
present my wife and I are enjoying a loaf of cinnamon bread.
- It
is delicious!
- We
paid $5.79 for it.
- Back in the 1950s my
not-a-good-businessman Father sold cinnamon bread loaves in his store also
but he sold them for 45 cents a loaf!
- If he had priced them at $5.79 a loaf, We Would Have Been Rich!
I have proven my point...Or have I?
Would I kid u?
Smartfella