Tuesday, June 29, 2010

Little Things Mean A Lot

In 1954 Kitty Kallen had her biggest hit when she recorded, Little Things Mean a Lot. In our modern world of Computers, Social Networking, Big Screen TVs and Electronic Everything, those little things are still important. Please follow along with me…

The Big Boss at Giant Internet Company sends out the word that he wants his minions to come up with a plan to Dramatically Increase Revenue.

The minions go into a panic. He looks very serious, and they know from experience, that shortly after serious comes anger. The last time he got seriously angry, it was not a pretty sight.

An emergency meeting is scheduled to convene within ten minutes. The Top Ten Thinkers are told to bring their best ideas to Dramatically Increase Revenue. The Top Ten Thinkers have been with the company since it was created by The Big Boss twelve years ago. If any group of people can come up with a way to Dramatically Increase Revenue, these people have the brain power to do it!

In their panic all ten of them cram through the conference room door in a mad rush. They are in such frenzy that they run over the Mail Boy who was trying to exit as they entered. As he was being run over, he hit his head on the bottom of the conference room table and was knocked unconscious.

During the two hour meeting that followed, all of the Top Ten Thinkers saw the Mail Boy laying there but they did not bother to tend to him because they were important and he was not.

Eventually the Mail Boy started to come to. As he cleared his head his Mail Boy Mind began to adsorb what was being discussed. As he was getting to his feet he said, “Why don’t you raise the monthly customer subscription charge by $1.00 per month?”

The Top Ten Thinkers all grabbed their calculators and frantically made this calculation…
$1 per month times 17,000,000 customers equals increased revenue of
$17,000,000 per month

Being professional calculator users, they all hit the equals sign at the same moment. They all realized they had come up with a plan to Dramatically Increase Revenue that would make The Big Boss happy. They felt very proud of their accomplishment.

The Mail Boy went back to mailing. The Top Ten Thinkers went straight to happy hour.

The Mail Boy did not get a big promotion as a result of the little story you have just read. However, he did get to feel like was an important part of the ongoing success of Giant Internet Company. Every time The Big Boss demanded a meeting to Dramatically Increase Revenue, he was invited to attend.

The Mail Boy always came up with the same $1 increase idea. Each time he did the Top Ten Thinkers were amazed at his intelligence. Sometimes they were a bit sorry he was not important like they were but they decided not to think about that.

Would I kid u.