Proctor & Gamble is the world's largest consumer products company but it wants to get smaller. It is in the process of culling as many as 100 brands from the 180 or so product offerings it currently has. The products that will or will not be cut are important decisions going forward for the economic well being of P&G.
This is a shocker. They are actually considering dropping Ivory Soap. Ivory Soap is one of its most iconic products and could very well demonstrate how far P&G is willing to go in its house cleaning campaign.
Ivory's annual sales amount to a whopping $112 million. It turns out that this is a small whopping because $112 million is a fraction of PNG's $83 billion total annual sales.
P&G hasn't said for certain which brands it will shed but those kept will be the ones with leading market positions in what P&G considers attractive product categories and that’s why Iconic Ivory is in danger of going away forever.
Many of us were raised with Ivory Soap floating around in our bathtubs. We don’ use it any more but for people my age it is part of us. We need Ivory to be out there. Is no one at P&G taking into consideration how we feel?
The Smartfella is here to come to the aid of Ivory. I think that P&G ought to use the Good Ole USofA’s time tested and proven way of culling any organization. Why mess with success? I am, of course, referring to way Unions have advocated paring down organizations for more than 100 years... Seniority.
That’s right, they obviously ought to get rid of their newest products offerings and keep the oldest ones. It is the only way to go.
I don’t know why big corporations don’t save a lot of time and just come to me for these big decisions. I would not charge much... Or would I?
Would I kid u?
Smartfella
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Lagniappe: They don’t call me The Smartfella for nothing, or should that be, I don’t call me The Smartfella for nothing?
