I know of which I speak because I spent more than 30 years rising to the height of a Mediocre Automotive Career.
Back in my day we knew how to make Automotive Commercials...Or did we?
To me today’s Automotive Commercials are strange...
Ø They show the car we ought to buy driving through the downtown streets of major metropolitan cities but the streets are empty, except for the car we ought to buy...
>Why are the streets empty?
Ø The car we ought to buy almost hits a lonely pedestrian walking across the empty commercial street...
>The reason the car was stopped before hitting the lonely pedestrian is because the car’s computers stopped the car.
>The reason the driver did not stop the car is because he never expected to see anyone walking across the empty commercial street.
Ø Now commercials show cars sliding sideways on frozen lakes...
>Why is the car we ought to buy driving on a frozen lake?
>Why would we want to buy a car because it can slide sideways on a frozen lake?
>Henry Ford’s Model T could slide sideways on a frozen lake without 27 computers installed.
Ø Today’s commercials show the car we ought to buy driving fast through a mess of leaves so that the leaves are disturbed and fly all around as the car we ought to buy drives fast through them...
>Is it the implication of this technique that the competitor’s cars could not make the leaves fly all around as they drove fast through the leaves, therefore, we ought to buy the car we ought to buy because the cars we don’t want to buy can’t disturb leaves?
Ø We see a family of 5 driving along all happily hooked up to the electronic devices of their choice and no one is talking to anyone else (especially the driving father)...
>Actually I understand the selling feature of this bullet point for the not-spoken-to- father.
> The happy children are so enraptured with their electronics that they don’t pester the not-spoken-to- father with, “Are we there yet?”
> Actually they really don’t want to be there yet because, if they were there yet, they would have to stop enjoying their electronics for a few minutes.
Ø One of latest commercial techniques is to show cars driving on bridges...
>Is this sales technique trying to imply that the competitive cars cannot drive on bridges?
>I don’t know about you but I certainly will not buy a car whose computers stopped it at the entrances to all bridges.
Back in the Mediocre Old Years we used to ask the customers to buy our cars because they were good cars and we told them why they were good cars.
I guess that’s why we and our commercials are sitting atop the Ash Heap of History.
Would I kid u?
Smartfella
